From: 26.01.2013 - 1.03.2013
It is a great honor for ProjecteSD to present the solo exhibition of Isidoro Valcárcel Medina, Vostè Mateix (Do it yourself).
Since the seventies, the work of Isidoro Valcárcel Medina has evolved from objects that might become art merchandise to a dematerialisation encouraging the appearance of an attitude which transforms awareness of perception, not so much into an artwork as into an art experience. That attitude is what has enabled him to interrelate life with art, and art with a provocative critical reflection on reality. Art no longer understood as an object-producing activity, but as one which produces realities, no less, situations, an uncertain place, an space in which to intervene to transform the structures in acts of free communication.
As it is common in the work of Valcárcel Medina, his proposal for ProjecteSD breaks the idea of a conventional exhibition project. The artist uses and puts in the hands of the visitors the gallery space, so that it is them, the audience, who once they accept the exercise that Valcárcel Medina suggests, build the exhibition. On the opening day, the exhibition starts with its space totally empty, with no artworks. A simple working table with a stack of papers and a few writing tools on it and a ladder in the background are the only elements that the public will find in the show. Each visitor is confronted with a proposal, a quite simple one: to handwrite his/her name and lastname/s on some prepared sheets of paper of a determined dimension in a pre-established letter type and size. If this invitation is accepted by the spectator, or maybe it should be better called actor, each of the papers with all the names hand-marked will be hung on the walls of the gallery room, and the exhibition will be filled.