The work of Isidoro Valcárcel Medina has never been limited to formal aestheticism. Since the seventies, his work has evolved from objects that might become art merchandise to a dematerialisation encouraging the appearance of an attitude which transforms awareness of perception, not so much into an artwork as into an art experience. That attitude is what has enabled him to interrelate life with art, and art with a provocative critical reflection on reality.

Isidoro Valcárcel Medina (Murcia, 1937) moved to Madrid at the age of 19, to study Architecture and Fine Arts. After living in New York, in 1968 where he was in contact with minimalism. From 1972 on, after taking part in the Encuentros de Pamplona on conceptual art, his work involved actions and works for public spaces. He is one of the leading Spanish Conceptualists, not only historically, but also as an artistic referent for a new generation of creators. Always rigorous, he is one of those uncommon creators who have succeeded in transporting daily life into the space of art and vice versa. Valcárcel Medina had a retrospective exhibition at the Tàpies Foundation in 2002, exhibitions at the MACBA in 2006, and the Museo Nacional Centro de Arte Reina Sofía in 2009. In 2007 he received the Premio Nacional de Artes Plásticas and recently (2011) he was awarded in the first edition of the Premios Arte y Mecenazgo.